Like most websites, Dealer Trackit uses cookies and similar technologies. We use the term “cookies” for simplicity. Our site needs some cookies to operate. Other cookies help us improve and secure our site, and still others help us learn about and market to our website visitors.
This Cookie Policy describes how we use cookies to collect and store information when you visit, use or interact with our website, products, and services. It also explains how you can manage your preferences and permissions for which cookies we can use. For more information about our privacy practices, please review our Privacy Policy.
What are cookies?
Cookies are used by most websites. Cookies are text files stored on a user's computer. They contain information about the user, such as information about devices and networks used to access our website. Cookies record information about your interaction with our website, products and services.
If you visit our website, this information includes:
How we use cookies
Cookies help us provide personal, effective and safe interactions to you. We use cookies on our website and may share them with partners and third parties, as identified in our privacy policy. We use cookies for the following purposes:
Essential Cookies: Some cookies are essential to the operation of our web site or services. We use these “essential cookies” to operate our products and services, including our web site.
Authentication: To remember your login state, so you do not need to log in repeatedly as you navigate throughout our systems and infrastructure.
Fraud Prevention and Detection: To help us learn things about the computers and web browsers used to access them, in order to watch for and detect potentially harmful or illegal use or behavior.
Preferences: To remember how you prefer to use our systems and infrastructure, so that you don’t have to reconfigure your settings each time.
Improving our Offerings: To help us understand how to make our website, products and services work better for you. Cookies tell us how people reach our website and they give us insights into improvements or enhancements we need to make to our website, products and services. For example, we may use cookies to identify popular sections of our website, to recognize how frequently you have visited the website, to remember your preferences on our website, and to improve the security of our website.
For Advertising: To help us provide more effective advertising, whether on our website or elsewhere. For example, we might use a cookie to help prevent you from seeing the same advertisement multiple times or to measure how many times an advertisement is viewed or clicked on.
How we categorize cookies
We use different types of cookies to improve your experience and enhance our services. These are categorized as follows:
Essential Services
These cookies are necessary for the website to function properly. They enable core features such as security, network management, and accessibility. They also help remember your settings and preferences as you navigate our website, products, or services. Without these cookies, the website may not work as expected.
Analytics
Analytics cookies help us understand how visitors use our website by collecting data on traffic, user behavior, and interactions. This information allows us to improve website performance, optimize user experience, and test new features or content.
Targeted Advertising
These cookies are used by advertising networks and partners to deliver relevant ads based on your browsing habits and interests. They help measure ad effectiveness and may be used to show you personalized ads on other websites.
| Key | Data System | Purpose Name | Description | Duration | Type |
|---|---|---|---|---|---|
| ar_debug | Google Privacy Sandbox | Essential Services | Used for debugging Google's Privacy Sandbox features, particularly for testing ad measurement and attribution without third-party cookies. It does not store personal data and is typically used in developer environments. | 30 days | cookie |
| AWSALB | Amazon Web Service (AWS) | Essential Services | Used by AWS Application Load Balancer to distribute traffic across multiple backend servers, ensuring session persistence and consistent site performance. | 6 days | cookie |
| AWSALBCORS | Amazon Web Service (AWS) | Essential Services | Supports AWS load balancing with Cross-Origin Resource Sharing (CORS), maintaining session persistence across different origins while improving site reliability. | 6 days | cookie |
| bcookie | Targeted Advertising | Used by LinkedIn to identify browsers for fraud prevention, security, and maintaining cross-device logins. It helps improve authentication and ad tracking on LinkedIn. | 364 days | cookie | |
| bscookie | Targeted Advertising | A LinkedIn authentication cookie ensuring secure logins, remembering user settings, and maintaining session integrity. It is required for LinkedIn sign-in services. | 364 days | cookie | |
| chatra_note_cookie | OneStepGPS | Analytics | This cookie is used to maintain Chatra live chat sessions and assist with marketing attribution. It helps track user interactions within the chat feature, ensuring that conversations persist across pages and sessions. Additionally, it aids in managing dynamic IP addresses to improve marketing log accuracy. | 30 days | cookie |
| _clck | Microsoft Clarity | Analytics | Used by Microsoft Clarity to assign a unique session ID to users, allowing heatmaps and session recording to track interactions and improve website usability | 364 days | cookie |
| CLID | Microsoft Clarity | Analytics | Tracks unique visitors across browsing sessions to provide insights into user behavior and engagement for Microsoft Clarity analytics. | 364 days | cookie |
| _clsk | Microsoft Clarity | Analytics | Aggregates user activity into a single session recording to enable more effective analysis of website interactions in Microsoft Clarity. | Less than a day | cookie |
| _fbp | Facebook Ads | Targeted Advertising | Used by Facebook (Meta) to identify users across different websites for ad targeting and remarketing purposes. | 89 days | cookie |
| _ga | Google Analytics | Analytics | Assigns a unique ID to users to track interactions, page views, and site analytics. Helps generate insights into traffic sources and user engagement. | 729 days | cookie |
| _ga_* | Google Analytics | Analytics | Stores session state and user activity across visits to analyze website traffic trends. Used in conjunction with _ga for enhanced analytics reporting. | 729 days | cookie |
| li_sugr | LinkedIn Ads | Targeted Advertising | Used by LinkedIn to collect information about how visitors interact with LinkedIn ads and services, enabling audience segmentation for marketing campaigns. | 90 days | cookie |
| MUID | Microsoft Clarity | Analytics | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 389 days | cookie |
| onestepgps_phone | OneStepGPS | Targeted Advertising | This cookie dynamically assigns and displays different phone numbers to users based on their visit source, enabling marketing attribution and call tracking. It helps us analyze the effectiveness of various advertising channels by associating incoming calls with specific campaigns, referral sources, or user sessions. This cookie does not store personally identifiable information but may track session data to ensure accurate attribution. | Less than a day | cookie |
| signals-sdk-session-id | Common Room | Analytics | Common Room uses this cookie to track visitor behavior and performed actions for the site's analytics report. Tracking only occurs if the user has consented to using analytics cookies. | Less than a day | cookie |
| signals-sdk-user-id | Common Room | Analytics | Common Room uses this cookie to connect identified visitors to performed actions for the site's analytics report. Tracking only occurs if the user has consented to using analytics cookies. | 364 days | cookie |
| SM | Microsoft Clarity | Analytics | Used in synchronizing the MUID across Microsoft domains. | Unknown | cookie |
| _swb | Ketch | Essential Services | The _swb cookie is set by Ketch as a first party cookie to helps manage and understand a user's consent choices. This cookie will remember the user's preferences. | 729 days | cookie |
| test_cookie | Google Ads | Targeted Advertising | Determines whether a user's browser allows ad tracking cookies, helping Google Ads manage targeted advertising campaigns. | Unknown | cookie |
The content of this policy is for your general information and use only. The cookies identified above (particularly third party cookies) are subject to change. This information may contain inaccuracies or errors and is subject to change.
Disabling, deleting and opting out of cookies
If you do not wish to receive any cookies (including essential cookies) from our website, products, or services, please do not visit our website or use our products or services. You can set or change your preferences by clicking here.
You can block cookies by activating a setting on your browser allowing you to refuse cookies, and you can delete cookies through your browser settings.
You can read more about disabling information pages for popular browsers here (these are third party sites and information is subject to change):
Google Chrome: https://support.google.com
Microsoft Edge: https://support.microsoft.com
Safari: https://support.apple.com
Firefox: https://support.mozilla.org
Opera: https://help.opera.com
To opt out of being tracked by Google Analytics across all websites, visit Google Analytics Opt-out Browser Add-on Download Page
If you turn off cookies, you can continue to use the website and browse its pages, but Dealer Trackit and certain services (like Intercom) will not work effectively. Disabling cookies will not prevent you from potentially receiving generic, untargeted advertising.
How to Contact Us
If you have any questions regarding our practices in relation to cookies and similar technologies, you may email us at notifications@dealertrackit.com, call us at 516-489-9015 between the hours of 8AM to 6PM Eastern Standard Time